Have you heard about sticker marketing and are wondering how this could possibly work? After all, stickers are for kids, how can they have anything to do with marketing? And how on earth could they create a positive impact?
We get it. Sticker might not seem like your marketing tool of choice, but they really should be. In this article, you will learn what makes stickers one of the most versatile tools to this day. Did you know that they have been used to advertise products since Ancient Egypt? They have intrinsic advertising qualities you do not want to miss out on.
We will cover everything from custom-printed vinyl stickers in different looks, to use cases and the psychology of stickers. Does that sound good? Then let’s go.
- Perfect match for any application
Stickers can add value in almost any area of your business. One of the most obvious is product packaging. Around 70% of consumers state that their purchase decisions are influenced by a product’s appearance. With stickers, you can benefit from that while saving money.
Instead of having to custom-print your boxes and jars, you can simply bulk-buy them in plain and brand them in-house with your stickers of choice. There are so many options to choose from as sticker printers offer a wide range of materials. These include your standard white and clear materials as well as metallic and fluorescent effects.
With these you can not only brand your products but highlight certain features. For example, a silver label immediately elevates the look of your brand. On top of that you can use your stickers to brand your shopping bags or shipping boxes or even your store windows if you have a physical shop front or maybe a vehicle fleet?
- Use them on- and offline
The world of digital marketing is full of potential, and we encourage you to set up purchase funnels and collect as much data as possible. This way, you know what your customers want and can make educated business decisions.
However, the online world has become oversaturated with marketing. Oftentimes this means that your targeted audience is not as receptive to the messages you are sending, simply because there are too many brands competing for their attention.
Stickers are an easy way around this. They allow you to create an offline, real-world presence in no time, without any additional cost. Using stickers as offline marketing means that you can reach customers through two channels at the same time; online through digital marketing and in the real world via stickers.
- The allure of stickers
Now, you can take the above even further and add free stickers to every purchase made. Make them part of your unboxing experience and leave an impression that sticks. This works because, no matter how old we get, stickers have a certain allure. When we receive free stickers we do not see them as an advertising tool, but consider them to be a gift.
This is incredibly powerful as gift giving follows a particular psychological rule called the rule of reciprocity. When we are giving a gift, we feel the need to somehow pay the person back who has gifted us. We want to return the favor. In business, this can take the form of a repeat purchase, a shoutout on social media or a well-meaning recommendation.
You can reap the rewards of this easily by simply adding branded die cut stickers to your orders. To keep up this effect, we recommend switching the designs regularly so even repeat customers will receive a new gift with every purchase.
And that’s it, three reasons why stickers are the most versatile marketing tool. Are you convinced and ready to try them out? We hope so and are excited to see you transform your marketing strategies. Please leave any feedback, questions or comments in the section below.